Blue Sky Magazine Vol.9

23/04/26 -

Dear reader,

Welcome to this new edition of Blue Sky Magazine. What once began as a way to offer our passengers an enjoyable and inspiring reading experience on board has grown into so much more. Today, this magazine reflects who we are as a group: driven by entrepreneurship, a passion for aviation, and a strong sense of quality and experience.

Another year has passed, and we are proud to present our ninth edition. I will not deny that these remain challenging times for aviation in general, and certainly for our niche. Yet one thing has never changed: our determination at ASL Group to continue to surprise, to innovate, and to look ahead.

Fortunately, some things remain constant. One of them is the opportunity to welcome you each year with a new edition of our inflight magazine, which we are proud to present during our now well-established event in Antwerp: the Blue Sky Summit.

With our Fly Executive programme, we continue to take steps towards a future where flying becomes personal once again. Not a mass product, but a carefully curated experience. Perhaps the most important news this year is the further expansion of this programme.

With the addition of Sion, we will connect Antwerp on a weekly basis from the Christmas holidays onwards to one of the Alps’ most sought-after destinations.

In addition, we are, for the first time, partnering with Air Alps to expand our offering with ski flights to Italy, more specifically to the beautiful Sella Ronda region.

For those who prefer fully private flights, our dedicated sales team remains available 24/7 to organise every journey tailormade. With

a fleet of over 40 aircraft – from compact jets to intercontinental aircraft – our promise remains unchanged: “We fly, you are the captain.”

In this magazine, we also reflect on the evolution of sustainable aviation and how ASL is actively responding to it, including through investments in electric aviation and our partnership with Vaeridion, for which we are proud to act as launch customer.

We further invite you to indulge in a selection of exclusive stories and partners: from the dream cars of D’Ieteren Luxury Performance and the refined flavours of Imperial Heritage to inspiring features on, among others, the new Grand Egyptian Museum and the revival of Venice.

Finally, I would like to thank a number of people who make all of this possible. First and foremost, our advertisers and partners, who continue to invest in this story. A special thank you to Gaëlle Verspeelt and Maarten Desair for their coordination, and to the Choisi team, who for the ninth time have helped us turn this magazine into something truly exceptional. But above all: thank you. Reader. Traveller. Partner. Thank you for continuing to write this story with us.

I wish you an enjoyable read and, who knows, see you on board soon.

Philippe Bodson
CEO ASL Group

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